Investing Time for a Design

11 Apr

“ The project was eight years in the making; the first prototype was designed and created by Studio Dega in 2003. The industrial production started in 2009 and it was finally realized and used at Euroshop 2011.”

From Frame Magazine

Tradeshow exhibit industry requires to be in fas-pace process by nature. And the fact is tend to make designers away from thinking and researching innovative ideas. Developing new designs and ideas needs to take a lot of time, money, and people. I am pleasingly surprised by knowing that even in this difficult industry, some are seeking new and innovative ideas investing their time and money.

「このプロジェクトは制作に8年を費やしました。最初の試作品は Studio Degaによって2003年にデザイン作製され、プロダクションは2009年に始まりついに2011年のEuroshopに認められ使用されました。」

Frame Magazineより

トレードショウ展示業界はその性質によって早いペースでのプロセスを求められます。そして、その事実は時としてデザイナーを革新的なアイディアを考えリサーチすることから遠ざけてしまいます。新しいデザインとアイディアの開発は長い時間と多くの資金そして人の力を必要とします。このような難しい業界にいながらも、彼らの時間や資金を投資しながらも新しく革新的なアイディアを求めている人たちがいることを知ることができたことは、私にはとても嬉しい驚きです。

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2 Responses to “Investing Time for a Design”

  1. Boris Demin April 14, 2011 at 1:37 pm #

    The project of our stand at Euroshop-2011 was made in 2010. We don’t spend 8 years for stand projecting) As usual 2 weeks before the exhibition) But the time between the first idea of exhibition system INFINITYCONST and presentation at Euroshop-2011 was 8 years.

    • iinjanai April 14, 2011 at 2:00 pm #

      Thanks for proving us the details of design and story behind the stage!
      The idea still looks very innovative and inspirational even after 8 years. I guess it was too early and too cool to bring this to the tradeshow industry at the moment when it was designed ; )

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