bokusho

2 Mar


“The display was able to communicate to the shopper without the use of a television or bold print.”
I appreciate the design which dose not depend on the technology. For me some of technological ads and displays make my eyes tired and feel busy. I am sure that this space grab my attention because of my peace seeking mind in this busy world. Since it is light weight thin fabric, it would be easily moved by the wind which is created by air ventilation systems and the human activities. The nature inspired image adds an interesting effect by the movement, as if it is dancing in the wind. And the layered translucent flat fabric peaces will bring us 3 dimensional depth.

“このディスプレイはテレビや大胆なプリントに頼らずお客さんとコミュニケーションとることができた。”
テクノロジーに頼らないデザインっていいと思います。テクノロジー系のアドやディスプレイって目に痛いというか、うるさく思うことがあります。そんな中でこんなディスプレイはピースフルなヴィジュアルとなって逆に目を引きそうです。布はその軽さ故、換気口からの、または訪れた人たちの動きよって起こる風のために、ふわりと揺れます。植物をモチーフとしたグラフィックはまるで風邪に揺られて踊っているよう。また、ファブリックの透け感がいいかんじに三次元の深みを出していると思います。

to learn more about this design, please visit here!

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